SEO - Success in the long run

Get your website to the top of the search results and attract more visitors by using SEO promotion best practices

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    What is SEO promotion?

    Search Engine Optimization (SEO) is a method of increasing the visibility of a website on search engine results pages (SERPs). It involves optimizing the content, structure and elements of a website, such as titles and meta descriptions, to make it more attractive to search engines such as Google and Bing. The goal is to increase organic traffic by making the site more relevant to specific keywords.

    Effective SEO includes keyword research, improving site speed and mobile-friendliness, creating quality content and building authoritative backlinks. These steps help in making the website easily accessible to users looking for relevant information, thereby increasing its search engine ranking and visibility.

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    Why do you need to do SEO optimization?

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    Increase in web-site traffic

    SEO optimization increases the visibility of your website in search engines. By ranking higher for relevant keywords, you attract more visitors, which leads to increased web traffic. This increased visibility is crucial to attract potential customers and expand your audience.

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    Increase in sales and conversions

    Effective SEO strategies increase not only the traffic but also the quality of visitors to your website. By targeting users who are actively searching for your products or services, SEO helps convert interest into sales, significantly increasing conversion rates and revenue.

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    Return on investment

    SEO provides a measurable return on investment (ROI). Unlike paid advertising, SEO results are more sustainable and cost-effective over time. With detailed analytics, you can track the direct impact of SEO efforts on traffic, conversions, and sales, ensuring you get a return on your marketing spend.

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    Transitions from search are not paid

    Unlike pay-per-click (PPC) advertising, traffic from organic search results doesn't cost a click. This means that by optimizing your website, you can continually attract visitors without paying directly for each visit, offering a sustainable and cost-effective source of traffic.

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    What includes SEO site optimization service

    SEO audit

    Our comprehensive SEO audit is the first step to improving the effectiveness of your website. We thoroughly analyze your site’s structure, keyword usage, link profile, and compliance with search engine guidelines. This process identifies opportunities for improvement and lays the foundation for a customized optimization strategy, ensuring that your site is fully equipped to rise in search engine rankings.

    Internal optimization

    Our internal optimization services focus on improving the internal elements of your website to increase search engine visibility. This includes optimizing site architecture, improving page load speed, ensuring mobile responsiveness and improving user experience. By tweaking these aspects, we make your site more accessible to both search engines and users, paving the way for higher rankings and improved engagement.

    Content optimization

    Content is king when it comes to SEO, and our content optimization service ensures that your site’s content is useful to both search engines and your target audience. We optimize titles, meta tags, and images, and ensure that relevant keywords are used effectively in your content. This approach not only increases the visibility of your website, but also engages and retains visitors, turning them into loyal customers.

    External optimization

    Our external optimization strategy extends your website’s reach beyond its own pages. We focus on building a robust backlink profile through authoritative and relevant sites, increasing your site’s authority and credibility in the eyes of search engines. In addition, we optimize your presence on social media and other platforms, attracting more traffic to your website and further increasing its search engine ranking.

    What you get by ordering SEO-promotion of the site in Frubl

    When you choose Frubl for SEO promotion, you get a simple and effective partnership. We keep you in the loop with regular updates and clear data on your website's performance. Our strategies are tailored to your business, ensuring you get tangible results that are reflected in your website traffic and rankings.

    With Frubl, you'll get a hands-on approach to achieve your goals. We adapt to the changing dynamics of SEO, ensuring that your website not only rises but also maintains its position in the search rankings. We are committed to providing you with reliable services that will improve your online visibility and help you achieve your development goals.

    Customized SEO strategies according to your business goals

    Regular updates and transparent progress reports

    Sustainable growth and improved search rankings

    Hands-on support and adaptive optimization techniques

    The process and stages of website promotion

    Website promotion is a set of measures aimed at increasing the visibility of a web resource in search engines, bringing it to the top of the output, attracting more targeted traffic and ensuring conversion. This work consists of a number of stages, which we will describe below.

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    Semantic core

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    Link building

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    Internal optimization

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    SEO copywriting

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    Conversion optimization

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    Results analysis



    Our initial SEO analysis lays the foundation for optimizing your website. At the outset, we conduct a thorough examination of your website’s current state and its position in the search engine rankings. This includes an assessment of site structure, content quality, and keyword relevance to the search behavior of your target audience.

    We evaluate your site against industry benchmarks and competitor strategies to identify gaps and opportunities. We also analyze your site’s usability, mobile responsiveness, and loading speed – all of which are critical to search engine rankings and user experience.

    Our team gathers information on how potential customers search for your services or products and outlines key areas for improvement. This initial analysis helps us develop a customized SEO strategy that meets your specific business goals and aims for quick wins and long-term growth.

    You’ll receive a brief report summarizing our findings, including actionable recommendations for improving your website’s SEO performance from the ground up. This report is your roadmap to increase visibility, traffic and conversions.

    With our initial SEO analysis, you’ll have a clear understanding of where you stand and how we plan to improve your online presence, setting the stage for a successful SEO campaign.


    Semantic core

    Our semantic core development service is a critical technical component of your SEO strategy, designed to carefully align your website content with the queries your target audience is searching for. This process begins with an exhaustive analysis of keywords and phrases relevant to your business, industry, and customer search behavior.

    We compile a comprehensive list of terms that includes not only high-frequency keywords, but also long-tail phrases that offer specific, targeted ranking and conversion opportunities. This semantic core is the foundation upon which we build and optimize your website content, ensuring that every page is optimized for both search engines and potential customers.

    We analyze search trends, competitor keyword strategies, and user intent to refine the semantic core, prioritizing relevancy and search potential. Our goal is to increase your site’s visibility across a wide range of search terms, focusing on those most likely to convert.

    This technical service involves integrating a semantic core into your website’s meta tags, headers, and page content, optimizing it for both search engine algorithms and user experience.


    Link building

    By building high quality, relevant backlinks from authoritative sources, we significantly increase your site’s potential for search engine ranking and online credibility.

    This process begins with a thorough analysis of your site’s current link profile, identifying existing strengths and areas for improvement. We then research and identify potential link building opportunities in your industry, focusing on sites that are authoritative, relevant, and able to drive targeted traffic to your site.

    Our approach to link building is strategic and data-driven. We utilize techniques such as guest blogging, industry partnerships, and content marketing to naturally attract inbound links. We prioritize quality links over quantity, ensuring that every backlink contributes to your site’s reputation and search engine performance.

    We also monitor and manage your link profile to protect against spam or harmful links that could negatively impact your SEO efforts. Our goal is to build a robust link profile that will contribute to long-term SEO success by increasing your website’s visibility, traffic and authority.


    Internal optimization

    Our internal optimization services focus on improving the technical and page elements of your website to meet search engine standards and improve user experience. This approach includes optimizing site architecture for ease of navigation, ensuring fast page load times, and implementing responsive design for optimal viewing on all devices.

    A key element of this service is the careful structuring of HTML elements, including meta tags, headings (H1, H2, etc.) and alt attributes for images, ensuring that they align exactly with the semantic core. We optimize these elements to make it easier for search engines to understand your site’s content, increasing its visibility for targeted keywords.

    We also focus on improving site speed and mobile responsiveness. This includes minimizing CSS and JavaScript, optimizing images to load faster without losing quality, and implementing “lazy” loading where necessary.

    Internal relinking strategy is another important aspect we consider. By creating an internal linking structure, we distribute page authority throughout the site, which helps rank for specific keywords.

    By addressing technical flaws and optimizing page elements, we set the stage for increased visibility in organic search, improved user engagement, and ultimately increased conversions.


    SEO copywriting

    SEO copywriting is needed to improve the quality of your content and engage your target audience while increasing your search engine rankings. At the outset, we research your brand voice, target market, and the keywords that are most important to your business.

    We create compelling, keyword-rich content that resonates with your audience and complies with search engine algorithms. Our approach is not just keyword stuffing, but creating valuable, informative and engaging content that answers your audience’s questions and drives them to take action.

    Our team of skilled copywriters specializes in creating content that balances the needs of your users with the technical requirements of search engines. Whether it’s website pages, blog posts, articles or product descriptions, we ensure your message is clear, compelling and SEO-optimized.

    We also keep up with the latest SEO trends and algorithm updates to ensure your content stays relevant and performs well over time. Regular analysis and updates are part of our services, ensuring that your content continues to drive traffic, attract visitors and convert leads.

    With our SEO copywriting, you’ll get content that not only ranks well, but really appeals to your audience, building trust and authority in your niche. Let us help you tell your brand story in a way that captures and converts.


    Conversion optimization

    Increasing traffic is only half of success. The real success lies in converting visitors into buyers. Our conversion optimization services fine-tune your website to maximize the effectiveness of your traffic. By analyzing user behavior, we identify barriers to conversion and opportunities to improve the user journey.

    Starting with a comprehensive audit, we evaluate the layout, content, and placement of calls to action (CTAs) on your website. We dive into analytics to understand how visitors are interacting with your site and determine where they are engaging and where they are dropping out. This data-driven approach allows us to make informed decisions on how to improve your site’s performance.

    Our team conducts A/B testing, experimenting with different elements of your site, from headlines to landing pages, to find the most effective option for your audience. We also optimize forms, checkout processes, and navigation to reduce friction and maximize user conversion.

    We focus on improving the overall user experience, making your site not just a place to visit, but a place where transactions happen. This includes speeding up page load times, making your pages mobile-friendly, and creating compelling, action-oriented content.

    As we implement changes, we continually monitor the results, providing you with regular reports on conversion rates, user behavior, and site performance. This ongoing analysis helps us refine our strategies, ensuring that your site is always optimized for conversion.

    With our conversion optimization service, you don’t just attract visitors, you turn them into loyal customers. Let us help you unlock the full potential of your website, turning traffic into tangible results.


    Results analysis

    Our SEO analytics service is a crucial step towards optimizing your website performance. We use advanced tracking tools to gather data on user behavior, traffic sources, and engagement. By focusing on key metrics, we determine what’s working and what needs improvement.

    We analyze this data to determine exactly how users are interacting with your site and how it ranks for key search queries. This data allows us to refine your SEO strategy by focusing on improving content, site structure and overall search engine visibility.

    You will receive regular detailed reports on your site’s performance, including traffic trends, keyword rankings and actionable recommendations. This ensures you are always in the loop and can see the direct impact of our SEO efforts on your site’s success.

    Our analytics service is all about making data-driven decisions to improve your website’s performance and support your business goals. With us, you’ll get clear insights and strategic adjustments to improve search engine performance and user engagement.


    How long does it take to see SEO results?

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    SEO results depend on a variety of factors including industry competitiveness, site health, and strategy implementation. Typically, noticeable improvements can be seen within 3-6 months. It's important to realize that SEO is a long-term investment and sustained effort is required to achieve sustainable success. Our approach focuses on implementing proven SEO tactics tailored to your business, ensuring gradual but consistent improvement in rankings and traffic.

    How much will it cost me to promote my website?

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    The cost of promoting your website with SEO services depends on the scope of the project, your goals, and the level of competition in your industry. We offer flexible pricing plans designed for companies of all sizes, ranging from basic packages for small businesses to more comprehensive solutions for larger enterprises. To give you an accurate estimate, we recommend a consultation to discuss your specific needs and goals.

    How do I choose the right keywords?

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    Choosing the right keywords is critical to effective SEO and involves understanding your target audience, your products or services, and the search intent behind the queries. We start with a thorough analysis of your business and industry, then conduct keyword research to identify terms with high relevance and potential for traffic. Our team also considers the competitiveness of keywords to ensure we target the phrases that offer the best opportunity to rank.

    How do you handle SEO for new websites?

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    SEO for new websites starts with building a solid foundation: we focus on technical SEO to make sure the site is search engine friendly, and then we develop content and on-page optimization. We prioritize quick results in terms of keyword selection and content creation, and build a long-term strategy for link building and authority development. Our goal is to build a strong online presence that will grow organically over time.

    What sets your SEO services apart from others?

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    Our difference lies in our customized strategy, clear communication and adherence to white-hat SEO techniques. Unlike one-size-fits-all solutions, we tailor our SEO plans according to your business goals and market dynamics. This personalized approach ensures that every SEO activity directly contributes to your goals. We maintain an open channel of communication, providing you with regular detailed updates on the progress of your SEO campaign. Our commitment to ethical SEO practices not only builds trust, but also delivers long-term results, ensuring that your online presence is built on a solid and reliable foundation.